General Magic

Synopsis

The side of Silicon Valley you never see, a tale of how great vision and epic failure can change the world.
Spun out from Apple in 1990 to create the ‘next big thing’, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic. The first smartphones. Social media. E-commerce. Even the beloved emoji. But this was before the web, before 3G, before Google, before everyone had a mobile phone in their pocket. The world was not ready in 1994 to hold the world in its hands. And though General Magic died, those concepts and the people who pioneered them went on to change almost everything.
Combining rare archive footage with contemporary stories of the Magicians today, this documentary tracks the progress of anytime, anywhere communication from a thing of sci-fi fiction in 1994 to a reality in our pockets and on our wrists today.
With members of the original Mac team and the creators of the iPhone, Android, eBay and more, this is the story of one of history’s most talented teams and what happens when those who dream big fail, fail again, fail better and ultimately succeed.
Official Selection Tribeca Film Festival 2018 - Spotlight Documentary - World premiere
http://www.generalmagicthemovie.com

Details

Year

2018

Type of film

Features

Running Time

90 mins

Format

Digital

Director

Sarah Kerruish, Matt Maude 1st Feature

Producer

Sarah Kerruish, Matt Maude

Co-Producer

Ceri Tallett, Dee Gardetti

Executive Producer

Reynold D'Silva, John Giannadrea, Michael Stern

Editor

Claire Ferguson, Anna Meller

Screenwriter

Sarah Kerruish, Jonathan Key, Matt Maude, Michael Stern, Ceri Tallett

Director of Photography

Jay Maude, Matt Maude

Sound

Alastair Sirkitt

Music

Benji Merrison, Martin Phipps

Principal Cast

Tony Fadell, Marc Porat, Megan Smith

Film Image

© Spellbound II Productions

Genre

• Documentary

Production status

Complete

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Last updated 29th April 2019