One Man and His Shoes

Synopsis

The story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a billion dollar business. But it is also a story with a dark side – for thirty years people have been willing to kill for a pair of Air Jordans, while manufacturers Nike have turned a blind eye. This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.
Official Selection SXSW 2020
Official Selection BFI London Film Festival 2020


http://onemanandhisshoes.com

Details

Year

2020

Type of film

Features

Running Time

80 min

Director

Yemi Bamiro 1st Feature

Producer

Will Thorne

Executive Producer

Christopher Hird, James Ramkoleea

Editor

Michael Marden

Music

Baba Adefuye, Thomas Farnon

Genre

• Documentary

Production status

Complete

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Last updated 13th May 2020